CDC COVID-19 Vaccinate with Confidence Toolkit
- Principles: build trust, empower healthcare personnel, and engage communities and individuals.
- Designed for medical centers, clinics, pharmacies, and clinicians to promote vaccine confidence among healthcare personnel.
5 Steps for Immunization Coordinators in Medical Centers and Clinics (pdf)
- Encourage senior leaders to be vaccine champions and share their experiences, stories, and photos (use tools E. and F.)
- Host discussions where personnel at different levels can ask questions (use tools A., B., I., and J.)
- Share key messages through emails, posters, and other channels (use tools E., G., and H.)
- Educate healthcare teams and non-medical staff (use tools C., D., and H.)
- Make the decision to get vaccinated visible and celebrated (use tool F.)
Supplementary CDC Tools
- A. COVID-19 Vaccination Communication and Confidence Checklist (pdf) to assess readiness of your facility to promote COVID-19 vaccine confidence among healthcare personnel
- B. COVID-19 Vaccination Conversation Starter (pdf)
- C. COVID-19 Vaccine Basics: What Healthcare Personnel Need to Know (ppt): presentation about basics of COVID-19 vaccines, what to expect, how safety is monitored, and the benefits of COVID-19 vaccination
- D. Myths and Facts about COVID-19 Vaccines
- E. Social Media Toolkit: COVID-19 Vaccinations (Facebook, Instagram, Twitter images and sample messages)
- F. Printable stickers in English and Spanish: “I got my COVID-19 vaccine,” “SleeveUp”
- G. Printable posters in English and Spanish: Recommendations, What to Expect after Getting a COVID-19 Vaccine, COVID-19 Vaccine Quick Reference Guide for HCP, V-safe, Protect against COVID-19
- H. PSA videos in English, Spanish, and ASL: Safety, Side Effects, Fertility, Pregnancy, Safety Monitoring
- I. COVID-19 Vaccine FAQs for Healthcare Professionals
- J. How to Address COVID-19 Vaccine Misinformation
How-To
- How-to: Tailoring COVID-19 Vaccination Information to Your Audience
- How-to: Planning a COVID-19 Vaccines Listening Session Series (pdf slide deck built around PDSA Improvement Framework)
NIH COVID-19 Vaccination Communication
Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence (pdf)